The Next Right Thing
Framework for Modern Men.
Clarity, structure, and traction for men rebuilding their lives
one real step at a time.
THE PROBLEM
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Every man means to change.
Every man tries to do better.
But days slip, motivation fades, and nothing sticks.Not because men are weak—
but because the world left them without a floor.A man without structure becomes a man without traction.
A man without traction becomes a man who stops believing change is possible.TDCP exists to fix that.
THE SOLUTION: THE DAILY CRUMB PROTOCOL
A simple, repeatable, do-it-today system for getting your life moving again.
Here’s how it works:
1. Choose one thing that actually matters today.
Not a list. Not a pile.
Just one thing that would move your life forward.
2. Decide exactly how you’ll finish it.
Clear. Specific. No wiggle room.
3. Produce one concrete result before 12:00.
Something visible.
Tangible.
Undeniable.
A real output—
not thoughts, feelings, or theories.
When the artifact is done, the day is won.
When it isn’t, the day stays unfinished—
not as punishment, but as clarity.
This is how a man rebuilds trust in himself.
This is how a man becomes reliable again.
One day. One artifact. One “crumb.”
GET THE PROTOCOL (FREE FOR YOU)
The Daily Crumb Protocol normally costs $19.
But since you’re here—on the pretty little site, clearly interested—
you get my “BIG Z” access code to download it for free.
You’ll get:
the full protocol
how it works
how to start today
Nothing extra.
Nothing bloated.
Just the system.
Use code: FIRSTCRUMB
(at checkout — price becomes $0 👍🏽)
go deeper [optional]
THE DAILY CRUMB — Substack
Where I live this out publicly.
Real reps. Real mistakes. Real progress.
If you want to enter the world behind the protocol:
The Crumb Store
Wear the identity.
Signal the standard.
Represent men who are rebuilding from the inside out.
THE INVITATION
“Look, you don’t need to fix your whole life today. You don’t need stupid motivational stuff either. You don’t need to feel ready or be judging about how you are feeling about anything at all right now.
I believe that if you’re here reading this right now, maybe you just need one “next right thing” step that you can finish today and then you actually need to freaking just do it. That’s it.
What’s my evidence for any of this? Well, I’m 38 now (at least at the time of writing this little quote block up for you)...and I went from 29, business collapsed, bankrupt, addicted, 40 lbs down, hair falling out in the shower from stress, TOTALLY lost, overwhelmed, and broken broken broken to a man now that I am proud as heck of every single day saturated with overflowing purpose, a missional-entrepreneurial hybrid US/Africa lifestyle, a beautiful wife and three incredible young children living TRUE daily adventures all within a REAL life that still has all the normal ups and downs, wins and losses of course still included, but seriously where “I am now” is totally BEYOND MY WILDEST IMAGINATION.
And it all started at utter rock-bottom almost 10 years ago with a teensy tiny soul tsunami crumb that I let in and acted on. And then I learned to do it again. And did it again. And again. And again....you get the idea.
Through literal I’m talking endless relentless failing and experimentation, I’ve learned that in each and every one of these so called “crumbs” that we are privileged enough to even have the opportunity to do anything with at all each day, it’s here in THIS—THE THAT— THE THIS THAT IS, IS where EVERYTHING **actually** changes.
So not to go all philosophical or before and after or cool story bro on you, but only the next crumb my friend, that “next crumb”, is ever going to be the thing..it’s ALL going to start there and I believe anyone can do “THAT”. Okay, end inspirational website quote block.”